Investors Urge Apple to Do More to Protect Children From Smartphone Addiction

By Tim Hardwick for MacRumors.com

Apple should do more to reduce growing smartphone addiction among children, said two major investors on Monday (via USA Today). In an open letter to the tech giant, New York-based Jana Partners LLC and the California State Teachers’ Retirement System wrote of their increasing concern about the effects of mobile devices and social media on youngsters, urging Apple to offer more tools and choices to help prevent harm.

The letter cited several studies revealing the negative effects of smartphones and social media on children’s mental and physical health. For example, one study found that 67 percent of over 2,300 teachers surveyed believe that the number of students who are negatively distracted by gadgets in the classroom is growing, while 75 percent say students’ ability to focus on educational tasks has decreased.

In another study, eighth graders who are heavy users of social media were shown to have a 27 percent higher risk of depression, compared to children who exceed the average time spent playing sports, socializing with friends, or doing homework, all of whom have a much lower risk.

To counter the threat, the investors – who collectively control $2 billion worth of Apple shares – suggested that Apple set up an expert committee including child development specialists and make its information more available to researchers. The letter also proposed enhancing iOS and associated apps to give parents and guardians more resources to protect their children’s well being.

Read more here.

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Melissa Bernard

Melissa is Reading Kingdom’s community manager and mom to two daughters, 4 dogs, 2 cats, and 2 tortoises.She is also an advocate for children with special needs as her youngest daughter suffers from Cerebral Palsy.Another major passion for Melissa is animal welfare and she volunteers as a foster parent for stray and abandoned animals.